YouGov — Key Polling Data

The major polling companies are now beginning to produce their analysis of the 2017 General Election vote. He I shall be focussing on the data produced by YouGov (who have kindly agreed to let us reproduce it here). These seem to reflect some significant changes in voting patterns. What we see below is an analysis of voters; the issue of voter registration is not addressed in this analysis.


Age Factors

The tipping point for voting Tory now seems to be 47; it had previously been 34)

 

Age

Tory Other Lab Turnout
         
18-19 19 15 66 57
20-24 22 16 62 59
25-29 23 14 63 64
30-39 29 16 55 61
40-49 39 17 44 66
50-59 47 16 37 71
60-69 58 15 27 77
70+ 69 12 19 84
         
National       69

 

 Class

Prosperity and education are now very significant factors. What we see now is an almost equal split between the top and bottom halves of the income scale.

Class Tory Other Labour
       
AB 46 26 38
C1 41 16 43
C2 47 13 40
DE 44 14 42
       
ABC1 44 16 40
C2DE 44 14 42

It would be interesting to know what proportions on benefits and how many students are counted and in what socio economic group?

 

Education

  Tory Other Lab
       
GSCE & below 55 12 33
Intermediate 45 15 40
Degree & above 32 19 49


Newspaper Readership

This is an interesting and traditional analysis on news media. However, it begs the question about new media in lauding social media channels and alternative broadcast media such as YouTube.  This needs to be linked to circulation and readership to assess impact. The tabloids plus the DT have a bigger circulation than the progressive papers.

 

Paper Tory Other Lab
       
Telegraph 79 9 12
Express 77 8 15
Mail 74 9 17
Sun 59 11 30
Times 58 18 24
FT 40 11 39
Star 38 13 49
MIrror 19 13 68
Indie 15 19 66
Guardian 8 19 73

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